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PGA Audience Segment

This segment contains people that are PGA memorabilia purchasers (Autographed Equipment & Apparel, Trading Cards, Posters, etc.). Data is cultivated from roughly $30B in transactions captured via the Fanatics eCommerce platform. Keywords: golf, PGA tour

$1.10CPM
Purchase DataCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Frequently asked questions

What is the PGA audience segment?

This segment contains people that are PGA memorabilia purchasers (Autographed Equipment & Apparel, Trading Cards, Posters, etc.). Data is cultivated from roughly $30B in transactions captured via the Fanatics eCommerce platform. Keywords: golf, PGA tour It is part of the GolfGraph Purchase Data taxonomy (full path: GolfGraph > ShoppingGraph > Purchases > Sports Memorabilia > PGA).

Who is included in this audience?

This segment contains people that are PGA memorabilia purchasers (Autographed Equipment & Apparel, Trading Cards, Posters, etc.). Data is cultivated from roughly $30B in transactions captured via the Fanatics eCommerce platform. Keywords: golf, PGA tour The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the PGA segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “GolfGraph” in your platform's audience marketplace, or email golfgraph@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.10 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. GolfGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email golfgraph@skydeo.com with your campaign goal.

Related segments

PGA GoldShoppingGraph › Purchases › Apparel

Activate this audience

Get “PGA” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SkydeoPrefer a human? Email golfgraph@skydeo.com