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PGA Gold Audience Segment

This segment contains people that are PGA apparel purchasers (Hoodies, Jerseys, Shirts, Hats, Gear, etc.). Data is cultivated from roughly $30B in transactions captured via the Fanatics eCommerce platform. Keywords: golf, PGA tour

$1.10CPM
Purchase DataCategory
SyndicatedType
74 Platforms →Available On
Skydeo Audience ManagerSelf-Service
USGeography

How advertisers use this segment

  • Prospecting: reach net-new customers who match this profile across display, video, CTV, and audio.
  • Suppression: exclude this audience from acquisition campaigns to reduce wasted spend.
  • Lookalike seeding: use it as a seed to model expanded reach audiences.
  • Cross-sell and retargeting overlays: layer it on existing campaigns to sharpen relevance.

Logos are trademarks of their respective owners, shown for identification only. This audience segment is built by Skydeo and is not affiliated with or endorsed by the brand shown.

Frequently asked questions

What is the PGA Gold audience segment?

This segment contains people that are PGA apparel purchasers (Hoodies, Jerseys, Shirts, Hats, Gear, etc.). Data is cultivated from roughly $30B in transactions captured via the Fanatics eCommerce platform. Keywords: golf, PGA tour It is part of the GolfGraph Purchase Data taxonomy (full path: GolfGraph > ShoppingGraph > Purchases > Apparel > PGA Gold).

Who is included in this audience?

This segment contains people that are PGA apparel purchasers (Hoodies, Jerseys, Shirts, Hats, Gear, etc.). Data is cultivated from roughly $30B in transactions captured via the Fanatics eCommerce platform. Keywords: golf, PGA tour The segment is built from deterministic and modeled consumer signals and is refreshed continuously to stay accurate.

Where can I activate the PGA Gold segment?

It is available in the third-party data catalogs of The Trade Desk and 70+ DSPs and social platforms, and self-service in Skydeo Audience Manager (sam.skydeo.com). Search for “GolfGraph” in your platform's audience marketplace, or email golfgraph@skydeo.com and we will push it directly to your seat.

How much does this segment cost?

The data rate is $1.10 CPM, billed through your activation platform alongside media. Volume and custom pricing are available on request.

Can I get a custom or lookalike version of this segment?

Yes. GolfGraph builds custom variations, lookalike expansions, and combination audiences on request, typically live in your DSP seat within days. Email golfgraph@skydeo.com with your campaign goal.

Related segments

PGAShoppingGraph › Purchases › Sports Memorabilia

Activate this audience

Get “PGA Gold” live in your DSP seat, or build it yourself in Skydeo Audience Manager.

Activate on SkydeoPrefer a human? Email golfgraph@skydeo.com