More than half of Topgolf's 42M annual visits come from non-golfers, which makes fan and social audiences as valuable as players. Golf fans, course visitors, and travel intenders map the full funnel from bay night to first round.
Every audience below is a live, syndicated segment, activatable on The Trade Desk and 70+ platforms for programmatic, CTV, social, and retail media.
Purchase, visitation, and behavioral data. Addressable US estimates, August 2026.
Verified Golfers
Sports > Golfers: purchase- and behavior-verified players
Affluent Golf Lovers
High-income households with demonstrated golf passion
Golf Course Visitors
PlacesGraph: devices observed at US golf courses
Golf Travel Intenders
Actively planning golf trips and resort stays
Golf Fans
PGA & LPGA watchers, followers, and attendees (distinct from players)
Sporting-Goods Heavy Spenders
Top-tier spend at sporting goods retail
Dick's Sporting Goods Customers
Verified transactional customers (parent of Golf Galaxy)
PGA-Branded Apparel Purchasers
Verified purchases of PGA golf apparel
These Topgolf-specific Skydeo segments are already built and syndicated. No build time: activate through SAM, Skydeo's Audience Marketplace, or push to any of 70+ platforms this week. Reach shown is addressable devices.
| Segment | Reach | Price |
|---|---|---|
| Topgolf Venue Visitors (LocationGraph) | 644K | $1.11 CPM |
Two revenue engines, one graph: consumer audiences that fill bays and a business graph that fills the events calendar. Counts are addressable US estimates, August 2026.
Fill bays in every trade area
644K Topgolf venue visitors (LocationGraph, live segment) plus 2.0M golf fans and 4.5M course visitors, ready for venue-radius consumer targeting across all 103 US venues.
The corporate outings engine
45,704 companies with 50 or more employees operate inside Topgolf's venue cities. Target them by size and industry, then reach the people who book events: HR, sales leadership, and executive assistants, drawn from Skydeo's 224M+ US B2B contacts.
Win-back and frequency
Visitation recency splits guests into fresh, cooling, and lapsed. Retarget lapsed visitors with league, event, and seasonal offers before a competitor books their next night out.
New-venue launches
Build trade-area audiences of people and businesses around a new site before doors open, so opening week starts with a full funnel instead of a cold start.
Companies with 50 or more employees in each venue city, the raw fuel for outings and events sales.
Company counts match city proper in Topgolf's 103 US venue cities, so they undercount full trade areas, which extend well beyond city limits. Source: Skydeo B2B company graph, August 2026.
Venue-level counts, corporate prospect lists by market, and activation, usually same week.
Talk to us about Topgolf Activate on SAMGolfGraph packages verified golfer audiences (5.6M players), 14.1M affluent golf lovers, 4.5M course visitors, and 2.0M golf fans as live segments. Topgolf campaigns activate them through SAM (sam.skydeo.com), The Trade Desk, and 70+ platforms across programmatic, CTV, social, and retail media.
Yes. Skydeo has Topgolf-specific brand shopper segments live and syndicated today, listed on this page, alongside the broader golf audience stack. Brand campaigns combine both layers: the brand shoppers for precision, the golf stack for scale.
They are different audiences. Only a small fraction overlap: about 2% of verified golfers appear in the fan segment and 5% of fans are verified players. Fans watch the PGA and LPGA, attend events, and buy brand merchandise without logging rounds. Equipment launches need both.
The graph carries 5.1M verified Dick's Sporting Goods customers (parent of Golf Galaxy), 6.3M sporting-goods heavy spenders, 2.4M independent-shop customers, and 4.5M course visitors covering green-grass pro shops. Retail-moment targeting reaches buyers where clubs actually change hands.
Email golfgraph@skydeo.com with the campaign goal. Segments push to your DSP seat, usually same week, with counts and overlap analysis so media plans start from real numbers.
GolfGraph is independent and not affiliated with or endorsed by Topgolf. Counts are addressable US audience estimates from Skydeo's graph, August 2026.
Audience counts, overlap analysis, and platform push, usually same week.
Talk to us about Topgolf