Equipment launches live or die in the first 90 days. Callaway campaigns pair verified golfers and affluent golf lovers with sporting-goods heavy spenders, the people who actually replace a driver this season instead of admiring it.
Every audience below is a live, syndicated segment, activatable on The Trade Desk and 70+ platforms for programmatic, CTV, social, and retail media.
Purchase, visitation, and behavioral data. Addressable US estimates, August 2026.
Verified Golfers
Sports > Golfers: purchase- and behavior-verified players
Affluent Golf Lovers
High-income households with demonstrated golf passion
Golf Course Visitors
PlacesGraph: devices observed at US golf courses
Golf Travel Intenders
Actively planning golf trips and resort stays
Golf Fans
PGA & LPGA watchers, followers, and attendees (distinct from players)
Sporting-Goods Heavy Spenders
Top-tier spend at sporting goods retail
Dick's Sporting Goods Customers
Verified transactional customers (parent of Golf Galaxy)
PGA-Branded Apparel Purchasers
Verified purchases of PGA golf apparel
These Callaway-specific Skydeo segments are already built and syndicated. No build time: activate through SAM, Skydeo's Audience Marketplace, or push to any of 70+ platforms this week. Reach shown is addressable devices.
| Segment | Reach | Price |
|---|---|---|
| Callaway Brand Shoppers (Fitness) | 10.4M | $0.98 CPM |
| Callaway + Golf Gear Retail Brand Buyers | 14.1M | $0.50 CPM |
| Callaway + Golf Gear, TV-Optimized Households | 36.6M | $0.50 CPM |
| Callaway Golf Store Shoppers | 9.1M | $0.50 CPM |
GolfGraph packages verified golfer audiences (5.6M players), 14.1M affluent golf lovers, 4.5M course visitors, and 2.0M golf fans as live segments. Callaway campaigns activate them through SAM (sam.skydeo.com), The Trade Desk, and 70+ platforms across programmatic, CTV, social, and retail media.
Yes. Skydeo has Callaway-specific brand shopper segments live and syndicated today, listed on this page, alongside the broader golf audience stack. Brand campaigns combine both layers: the brand shoppers for precision, the golf stack for scale.
They are different audiences. Only a small fraction overlap: about 2% of verified golfers appear in the fan segment and 5% of fans are verified players. Fans watch the PGA and LPGA, attend events, and buy brand merchandise without logging rounds. Equipment launches need both.
The graph carries 5.1M verified Dick's Sporting Goods customers (parent of Golf Galaxy), 6.3M sporting-goods heavy spenders, 2.4M independent-shop customers, and 4.5M course visitors covering green-grass pro shops. Retail-moment targeting reaches buyers where clubs actually change hands.
Email golfgraph@skydeo.com with the campaign goal. Segments push to your DSP seat, usually same week, with counts and overlap analysis so media plans start from real numbers.
GolfGraph is independent and not affiliated with or endorsed by Callaway. Counts are addressable US audience estimates from Skydeo's graph, August 2026.
Audience counts, overlap analysis, and platform push, usually same week.
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